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Want to implement electronic traceability in seafood supply chains? Grab a hair net, some rubber boots, and tie on a smock. Rather than beginning with the technology, our Global Operations team can share that transitioning seafood supply chains from data-poor to data-rich starts with getting your feet wet—literally.   This is how we found ourselves on a recent November morning following a very-patient Quality Control manager around the floor of his processing plant in Belize City. Jason works for The National Fishermen Cooperative Society…

Seafood traceability requires reliable data, but the logistics of creating, transferring, and receiving trustworthy, timely data in complex supply chains can be tricky. At every link in the seafood supply chain, a new player handles the fish and either creates or consumes data. Each player has various interests and business needs, which means their data needs can also be vastly different. A harvester might want to know where the fish was caught, for example, while a processor might be more interested in shipment arrival…