Traceability 101: Follow the Fish
Five core business functions of robust end-to-end traceability Reports of overfishing, Illegal, Unreported, and Unregulated (IUU) activities, human rights abuses, and fraud continue to tarnish the reputation of the global seafood industry. At the same time, companies practicing environmental and social responsibility are not rewarded for their efforts. Traceability is often held up as the answer to this broken system, but traceability tends to mean different things to different people, and rarely is deployed as a full-chain solution. Through years of engagement with seafood…