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Seafood traceability requires reliable data, but the logistics of creating, transferring, and receiving trustworthy, timely data in complex supply chains can be tricky. At every link in the seafood supply chain, a new player handles the fish and either creates or consumes data. Each player has various interests and business needs, which means their data needs can also be vastly different. A harvester might want to know where the fish was caught, for example, while a processor might be more interested in shipment arrival…

How one company is inspiring chefs and restaurants around the country to pair story with seafood. Expanding on the launch of our Storied Fish research report, The Untapped Potential of Story to Sell Seafood, we caught up with Sean Barrett, Co-Founder of Dock to Dish to hear how spreading the message of “know your fisherman” has allowed restaurants to market Storied Fish at top prices, and has inspired chefs to demand story with their seafood. Why did you start pairing fish with story and when did you…

Part 4: Cutting Edge Fishing Gear: Lights, camera, action! Each year, fishermen  around the world throw back more than seven million tons of unwanted sea life. This “bycatch” includes everything from whales and dolphins to turtles to too-small juvenile fish, and once they’re pulled up in a net, many are injured or die before they can be released. This is the collateral damage of the fishing industry. In 2015 alone, The World Wildlife Federation (WWF) estimated that over 300,000 small whales, porpoises, and dolphins were killed…

Part 3: Tracing Seafood in the Supply Chain We know them from grocery store checkouts—barcodes and QR codes are ubiquitous on retail shelves. What if that same technology could help us trace our fish? From seafood suppliers and producers to retailers and chefs, the power of technology to promote traceability and storytelling is catching on. In part 3 of our 4-part series on how technology can help save the seas (with a little help), we turn our attention to innovations that help trace seafood…

Part 2: Enforcing Regulations Snapchat, Instagram, remote-controlled drones. Technology is speeding along faster than we can install the latest iPhone update. And with so much time, energy, and money pouring into tech, we’re excited to see new innovations that can help our oceans as well. In part 2 of our 4-part series on how technology can help save the seas (with a little help), we turn our attention to innovations in regulation and enforcement. It might not sound exciting, but these companies are using…

Snapchat, instagram, remote-controlled drones. Technology is speeding along faster than we can install the latest iPhone update. And with so much time, energy, and money pouring into tech, we’re excited to see new innovations that can help our oceans as well. Historically, technology applied to oceans has driven decline. Now there’s a new opportunity for technology to take a role in responsible management: Tech-savvy environmentalists and entrepreneurs are harnessing the power of technology to help enforce regulations, to trace and track fish, to identify…

How a lifelong love of fishing became a mission to save the ocean by eating its inhabitants. On a recent Thursday night in San Francisco, a group of guests gathered at Fine & Rare for a dinner to celebrate “little” fish. This Seafood Stories dinner featured chef Douglas Bernstein, executive chef at Sausalito, California’s Fish, a restaurant dedicated to sustainable seafood and storytelling. Over Fort Bragg Sea Urchin, San Francisco Bay Anchovies, and Oregon Butter Clam Ceviche, guests learned the importance of eating lower on the food…

June 8, 2016 -- There’s a new buzzword in the sustainable seafood movement: traceability. Like “sustainability,” “traceability” can mean different things to different people. To advance progress for greater seafood traceability, a shared understanding of traceability concepts and technology is needed. To help move the conversation forward, Future of Fish, with the assistance of FishWise, and the Global Food Traceability Center (GFTC) is pleased to announce a brand new resource, the Traceability 101 Toolkit. End-to-end traceability requires the coordinated effort of NGOs and their industry…

Happy World Oceans Day! As you may have heard, today is a big day for ocean lovers, conservationists, and seafood people everywhere. Check out highlights from today including some tips, facts, and recipes for preparing sustainable seafood yourself. Tweets from the sea. #sexfriendlyseafood Marah Hardt, our Director of Research and author of Sex in the Sea hosted a twitter chat alongside Fish Revolution’s Crystal Sanders and Future of Fish. We heard from a whole array of guests including Conservation International Hawai’i, Steve Vilnit, Fine…

At Future of Fish, we’re focused on the ocean every day. That’s why we’re especially excited for World Oceans Day on June 8—it’s a chance to celebrate the sea that nourishes us, and to talk about the environmental and industrial challenges that our oceans face. We’ll be using World Oceans Day (actually, World Oceans Week) as an opportunity to highlight some of our ongoing initiatives and host a few sea-worthy activities. Take a look at what we’ve got in store: Sex-Friendly Seafood Twitter Chat…

June 1, 2016 -- Future of Fish, a nonprofit organization that works within the seafood supply chain to promote traceability and transparency, today announced that Charles Steinback, Co-Founder and Managing Director of Point 97, will be joining Future of Fish as Director of their Traceability Technology Pod. Charles is a leader and innovator whose passion for people and their relationship with the ocean has informed his career path. “For me it’s always been about the people who depend on the ocean,” he said. “I’ve…

How adding data directly to packaging builds trust for an emerging storied seafood brand. After our Seattle co-design workshop, we caught in with participant Norah Eddy, co-founder of Salty Girl Seafood Company. Norah brought us up to speed on what's new for Salty Girl Seafood, and we chatted about the importance of traceability and storied fish. When Salty Girl Seafood started selling sustainable seafood to restaurants in 2014, they had a feeling that their product would be valuable to chefs. They were right. But…