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How adding data directly to packaging builds trust for an emerging storied seafood brand. After our Seattle co-design workshop, we caught in with participant Norah Eddy, co-founder of Salty Girl Seafood Company. Norah brought us up to speed on what's new for Salty Girl Seafood, and we chatted about the importance of traceability and storied fish. When Salty Girl Seafood started selling sustainable seafood to restaurants in 2014, they had a feeling that their product would be valuable to chefs. They were right. But…

When we left off, our teams had just finished presenting ideas, building prototypes, and acting out a version of the world in which their ideas come to life. But it still felt hypothetical. The re-convening—as designed by our for-profit partner Flip Labs is when we nail down real, actionable next steps. It’s here that we begin to strategize about funding, and start the critical transition from “teams” to “Pods”. Let’s dive in. Brainstorming After meet and greets, and brief context-setting for newcomers, it’s time to dive…

Supply chains are messy. They’re made up of a whole jumble of people and places, each with their own sets of priorities, motivations, and needs. And they’re always changing. From the outside, it can be difficult to decipher what’s going on. In a supply chain like seafood, that murkiness means it’s often impossible to follow a fish from ocean to plate. That’s why we don’t try to impact supply chains from the outside. When planning a co-design workshop we aim to convene open-minded players…

How do oysters reproduce? Answers to this and other salty questions of the sea. Last week in San Francisco seafood lovers from around the city gathered at Fine & Rare for the very first night of Seafood Stories, a dinner series focused on sharing local, sustainable seafood and learning how to be better stewards to our oceans. The dinners, co-hosted by Fish Revolution and Fine & Rare, are planned monthly in San Francisco* and feature local seafood, guest speakers, and mouth-watering menus. What better way than to…

What is Industry Lab? Why are context and the people in the room so important for the goals we aim to achieve? Well, we think “context”—the perfect, concise distillation of the challenge under discussion—is the foundation for lively and candid discussion. And if you invite the right, diverse group of people to show up, an event becomes organically dynamic. Frankly, there are too many boring conferences stuffed full of four-speaker lecture panels and not enough events that energize and open new paths to change. The…

Grab a tray if you want to witness a sustainable sea change happen in large-scale food service. Barton Seaver is helping cafeterias nationwide transform their catch of the day. The director of The Healthy & Sustainable Food Program at The Center for Health and the Global Environment at the Harvard T.H. Chan School of Public Health spent more than a year inside institutional food service to find out where and how sustainability efforts were getting stuck. He met with operators at hospitals, universities and institutions. He…

An unlikely blend of fishers, producers, technology experts, seafood sellers, and chefs convened September 15th at the Empire Room in San Francisco for Industry Lab, an invite-only day of brainstorming, in-depth discussion, and collaborative problem-solving around our favorite topic—fish. Attendees shared the common goal of a deep commitment to seafood sustainability and a desire to rethink current systems even though their diversity in background meant many were new to each other. The day featured three panels that sparked discussion around traceability, seasonality, and the…

As seafood eaters and ocean lovers, we care about where our fish comes from, how it’s caught, and the journey it took from the ocean to our plates. And when we don’t know, we ask. We ask because we care about fish quality, we care about freshness, and we care about the longevity of our local fish stocks. We believe in the power of story to encourage supply chain transparency and to bring us one step closer to ending global overfishing. A Storied Fish is a…

Seattle's first Industry Lab brought local leaders together during Sustainable Seafood Week. Future of Fish led the invitation-only gathering hosted by Ray’s Boathouse on August 5. Cheryl Dahle, Future of Fish Executive Director and Flip Labs C.E.O., opened the day and introduced traceability to the group. The momentum kept going during a traceability panel moderated by Future of Fish and Flip Labs pod manager Keith Flett that explored an ecosystem approach. After participants got together in groups for constructive brainstorming, Cheryl interviewed Vulcan Inc.'s Dune Ives…

We're in the final countdown. The public comment period for the Presidential Task Force on Combating Illegal Unreported and Unregulated (IUU) Fishing and Seafood Fraud Action Plan deadline is midnight ET Friday July 31. Comments from industry, NGOs, and other stakeholders are pouring in — including the following submission from Future of Fish's new Traceability Technology Pod members. Four years ago, Future of Fish identified seafood supply chain traceability as a key lever in achieving a more sustainable global seafood industry. Today, we are excited to…

Hot on the heels of last month’s successful Sustainable Seafood Week in NYC, our team is hitting the road and heading to the Pacific Northwest. Co-produced by Sustainable Seafood Week founder Village Fishmonger and Flip Labs, Sustainable Seafood Week Seattle begins Sunday August 2 and includes a full week of exciting events showcasing how this city is at the forefront of a powerful movement. We’ve listed the highlights below, but for a full download of what’s planned, please visit our website. Opening Gala Tuesday August 4, 6:30-10:00 PM, Seattle Aquarium…

"Don't you dare fall off this boat." That was the constant thought that Future of Fish team members had in the darkness. They were in the middle of the Flores Sea at 11 pm with fishers from Labuhan Lombok, Indonesia, in a tiny wooden fishing vessel. The team was getting to know the yellowfin tuna fishing community there as part of the mFish initiative, a public-private partnership launched in 2014 by the United States Department of State. The goals: make fishing more sustainable and improve fisher…