Traceability is a powerful tool for suppliers and consumers alike, so why isn’t it more widespread?
To answer this question, we set out to better understand the challenges that keep seafood supply chains from adopting full-chain traceability.
We're proud to announce that our findings have been published in the August 2017 issue of the Journal of Food Science, alongside parallel research from our partners in the Gordon and Betty Moore Foundation's Ocean and Seafood Markets Initiative (OSMI): FishWise, Future of Fish, the Global Food Traceability Center (GFTC), and the World Wildlife Fund (WWF).
Through a series of articles, we lay out the challenges posed by technology tools, specifically the current lack of interoperability between systems. The articles also highlight the opportunities that traceability presents for business, environment, and government, including consumer safety and market differentiation. Our work lays a foundation upon which we can address these challenges and move the seafood sector toward greater traceability adoption.