A fresh approach to ocean challenges

We empower thriving, resilient ocean communities by driving innovation and investment to small-scale fisheries.

Our oceans are in crisis

A majority of the world’s fish stocks are fully exploited or overexploited at a time when 37 percent of the global population (~2.8 billion people) lives in coastal communities. Many of these communities depend on the health of the oceans for their livelihoods, and the issue of overfishing is as much a human problem as it is an environmental one. Reducing overfishing requires both better business practices and natural resource conservation.

Where strategy, innovation, and collaboration meet

At Future of Fish, we build platforms that are strategic in approach, innovative by design, and collaborative in nature to end overfishing without ending fishing.

Systems strategy

Overfishing is a complex, systemic issue, and there are no silver bullet solutions. Through deep understanding of fishery systems and the environmental, social and economic dynamics at play, we develop strategic, coordinated and scalable solutions that unlock real change.


Our ideas are fresh, globally impactful and appropriately scaled to each geography in which we work. We design innovative solutions to match resources with projects and engage with stakeholders to make sure we’re addressing their concerns.


We tap into the wisdom and experience of our partners to craft our strategies, learning from people on the ground and on the cutting edge. By creating structures that intertwine funders, fishing communities, supply chains and other stakeholders, we bind collaborations and facilitate connections for impact.

Our Work

Our work happens where people, technology, science, business and finance collide. With deep knowledge of the seafood industry, we build collaborations of stakeholders. And with them, we identify and plug gaps in the system, leverage existing resources and build actionable platforms that incentivize engagement.

Our Approach

Our approach centers on making connections.  On bringing fishing communities, funders, seafood businesses and others to the table to tap into the freshest ideas out there. For us, innovation never manifests as a silver bullet. It means carefully crafted solutions that are rooted in system forces, strategic alignment and scalability.

About Us

We are a diverse group including design thinkers, entrepreneurs, business consultants and scientists. Together, we’re more than the sum of our parts. Our work is sharpened by our diversity—in experience, in background, and in thought. As a team, we’re thirsty for a challenge and thrive when tackling some of the world’s most complex problems.


August 27, 2021

Meet the team: Q&A with Jenni Ahern

Meet Jenni. Originally from Penobscot, Maine, she now lives on the Northern coast of Peru in the small fishing town of Los Organos where she has built her home and lives happily by the sea with her four dogs. Jenni studied International Development Studies with a double minor concentration in global health and Latin American studies at Dalhousie University in Halifax, Nova Scotia. While at Dal she studied abroad at the The Galapagos Academic Institute for the Arts and Sciences through Universidad San Francisco de Quito in Ecuador to study Marine Biology, Conservation and the Anthropology of a unique archipelago off the coast of Ecuador.

August 27, 2021

Meet the team: Q&A with Oscar Vilela Seminario

Oscar has more than 10 years of experience in rural development and project management, specifically focused on two models: The Small-Scale Agriculture Model (SSAM) and the Self Development District Model (SDDM), both implemented in several communities in the coast and highlands of Piura, Peru.  He has created strategic alliances with Regional Governments, Municipalities, Universities, Companies and other NGO’s to expand the reach and impact for the rural families to improve their lives.

July 19, 2021

Meet the team: Q&A with Claudio Barrientos

Claudio is a marine biologist from south-central Chile where he has developed his work with artisanal fishing communities engaged in diving and small-scale fishing. He has promoted fishery certification projects, direct marketing of seafood products, small-scale aquaculture and community tourism with the aim of seeking alternatives for fishery diversification to improve the quality of life of artisanal fishermen.For Claudio, social innovation is a key driver in the search for alternatives that help improve the quality of life of artisanal fishermen and other disadvantaged groups in society. Q: How did you find your way into marine issues?

July 15, 2021

Accelerating & Communicating Government Fisheries Data Modernization

At Future of Fish, we collaborate with governments and international experts to design, implement, and finance lasting and equitable fisheries data collection and analysis systems.  While no two projects ever look the same, a combination of work on the ground and in-depth research over the past three years has allowed us to uncover some commonly occuring barriers, opportunities, and best practices for this process that cross geographies and stakeholders.