The Fisheye

No more silver bullets

February 14, 2012
Future of Fish was founded on the belief that entrepreneurship can save the oceans. No, we don’t mean industry, or business-as-usual. We mean creativity and innovation, leashed on behalf of reducing overfishing or protecting marine habitats. Companies that give consumers a way to turn vague, good feelings of wanting the ocean to thrive into concrete decisions about where to spend money.

Shifting complex systems, one fish at a time

January 14, 2012
Three years ago, I began working on solving a problem that is as complex as they come: saving the fish. If you’re not familiar with the problem of global overfishing, the stats are stark: 85 percent of the world’s fisheries are either fished at their limits, or overexploited.