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and businesses whose ideas allow oceans, seacoast communities, and marine economies to thrive.

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and philanthropists discern how to make more strategic investments in ocean innovation.

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We help scale new ideas

by sharing stories of success and disruption.

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The Fisheye Lens

Salty GIrl Seafood image

Catching Up With… Salty Girl Seafood

May 24, 2016
How adding data directly to packaging builds trust for an emerging storied seafood brand. After our Seattle co-design workshop, we checked in with participant Norah Eddy, co-founder of Salty Girl Seafood Company. Read ahead to learn more about her and co-founder Laura Johnson’s perspective on storytelling and seafood.

From Co-Design to Pod: Insights and Anecdotes from the Future of Fish Co-Design Process, part 2

May 19, 2016
When we left off, our teams had just finished presenting ideas, building prototypes, and acting out a version of the world in which their ideas come to life. But it still felt hypothetical. The re-convening—as designed by our for-profit partner Flip Labs is when we nail down real, actionable next steps. It’s here that we begin to strategize about funding, and start the critical transition from “teams” to “Pods”. Let’s dive in.

Designing for Change: Insights and Anecdotes from the Future of Fish Co-Design Process, part 1

May 12, 2016
Supply chains are messy. They’re made up of a whole jumble of people and places, each with their own sets of priorities, motivations, and needs. And they’re always changing. From the outside, it can be difficult to decipher what’s going on. In a supply chain like seafood, that murkiness means it’s often impossible to follow a fish from ocean to plate. That’s why we don’t try to impact supply chains from the outside.