A fresh approach to ocean challenges

We deliver innovative, scalable solutions with environmental, economic, and equitable impact in fishery communities.

Our oceans are in crisis

A majority of the world’s fish stocks are fully exploited or overexploited at a time when 37 percent of the global population (~2.8 billion people) lives in coastal communities. Many of these communities depend on the health of the oceans for their livelihoods, and the issue of overfishing is as much a human problem as it is an environmental one. Reducing overfishing requires both better business practices and natural resource conservation.

Where strategy, innovation, and collaboration meet

At Future of Fish, we build platforms that are strategic in approach, innovative by design, and collaborative in nature to end overfishing without ending fishing.

Systems strategy

Overfishing is a complex, systemic issue, and there are no silver bullet solutions. Through deep understanding of fishery systems and the environmental, social and economic dynamics at play, we develop strategic, coordinated and scalable solutions that unlock real change.

Innovation

Our ideas are fresh, globally impactful and appropriately scaled to each geography in which we work. We design innovative solutions to match resources with projects and engage with stakeholders to make sure we’re addressing their concerns.

Collaboration

We tap into the wisdom and experience of our partners to craft our strategies, learning from people on the ground and on the cutting edge. By creating structures that intertwine funders, fishing communities, supply chains and other stakeholders, we bind collaborations and facilitate connections for impact.

Our Work

Our work happens where people, technology, science, business and finance collide. With deep knowledge of the seafood industry, we build collaborations of stakeholders. And with them, we identify and plug gaps in the system, leverage existing resources and build actionable platforms that incentivize engagement.

Our Approach

Our approach centers on making connections.  On bringing fishing communities, funders, seafood businesses and others to the table to tap into the freshest ideas out there. For us, innovation never manifests as a silver bullet. It means carefully crafted solutions that are rooted in system forces, strategic alignment and scalability.

About Us

We are a diverse group including design thinkers, entrepreneurs, business consultants and scientists. Together, we’re more than the sum of our parts. Our work is sharpened by our diversity—in experience, in background, and in thought. As a team, we’re thirsty for a challenge and thrive when tackling some of the world’s most complex problems.

Stories

April 7, 2020

Meet the team: Q&A with Juliana Tadano

Juliana Tadano is a graduate student in the University of Washington’s Executive Masters in Policy and Administration through the Evans school. She recently joined Future of Fish to provide operations and communications support and to gain experience in the NGO and sustainable fisheries worlds.Juliana has project management experience in stormwater municipal permit management, freshwater environmental consulting, and green building, and over a decade of experience in marketing, small business operations, systems development, data analysis, and program development. We asked Juliana a few questions about her background, and what she's looking forward to at Future of Fish:

March 26, 2020

Collaborating to promote responsible seafood sourcing in Peru

No one person or organization can change a system. Improving seafood sourcing, shifting supply chains, and strengthening small-scale fisheries all require massive and long-term efforts from multiple stakeholders and passionate advocates. Still, every system has intervention points or key levers that can help accelerate change. As we try to build a movement for responsible seafood sourcing in Peru, we’ve identified chefs as powerful levers for driving the movement.

March 20, 2020

Comunicado de prensa: Future of Fish y el World Wildlife Fund formalizan una nueva colaboración para promover la sostenibilidad en la pesquería del perico peruano

16 de marzo de 2020Para publicación inmediataFuture of Fish y el World Wildlife Fund (WWF) se complacen en formalizar una nueva colaboración diseñada para promover la sostenibilidad en el Proyecto de Mejora Pesquera (FIP, por sus siglas en inglés) del perico peruano. Este trabajo reúne el innovador Modelo de Desarrollo de Pesquerías (FDM, en inglés) de Future of Fish, el cual integra incentivos económicos y sociales a las mejoras ambientales, y las décadas de experiencia y relaciones de WWF en el contexto de mejora de pesquerías.

March 16, 2020

PRESS RELEASE: Future of Fish and World Wildlife Fund formalize new collaboration to advance sustainability in Peruvian mahi mahi fishery.

March 16, 2020For Immediate ReleaseFuture of Fish and World Wildlife Fund (WWF) are excited to formalize a new collaboration designed to advance sustainability in the Peruvian mahi mahi fishery improvement project (FIP). The work brings together Future of Fish’s innovative Fishery Development Model (FDM), which integrates economic and social incentives along with environmental improvements, with WWF’s decades of experience and relationships in the fishery improvement space.