Collaborating on seafood traceability

Traceability is one of the most powerful tools available to support seafood sustainability.

Building on years of seafood traceability expertise, FishWise, Future of Fish (FoF), Global Food Traceability Center (GFTC), and World Wildlife Fund (WWF) have come together in a collaborative effort to fulfill our common goal: the adoption of traceability best practices across the seafood sector.

We want to transform how seafood industry supply chains collect and transmit data, and find ways to use that data to support long-term sustainability of the seafood industry and the health of our oceans.

We work with global supply chains, technology providers, and sustainability-minded nonprofits to promote dramatic, traceability-driven change in the industry. Some of our efforts are broad, designed to reach wide audiences, while others are more selective, targeting key supply chain actors with market influence.

Operating under the Gordon and Betty Moore Foundation’s Ocean and Seafood Markets Initiative (OSMI), our collaboration includes projects spanning education and training, the development of industry tools, supply chain mapping, the promotion of global seafood traceability standards, and direct engagement to improve several high-priority seafood market chains.


Project Outcomes

These projects will produce a suite of actions, outputs, and resources that support industry adoption of transformative traceability, including:


Traceability Toolkit

Making traceability adoption simpler and more efficient for industry


Seafood Traceability Plan Builder Tool

Helping companies and supply chains assess their current supply chain risks and in-house readiness for traceability adoption


The Global Dialogue on Seafood Traceability

Convening industry and stakeholders to design, by consensus, a global seafood traceability framework


Supply Chain Mapping & Vendor Assessment

Mapping supply chains and identifying technology tools that may fit supply chain needs


Compilation of Key Data Element (KDE) Resources

Helping companies align with existing KDE efforts


Multi-Stakeholder Pilot Projects

Demonstrating supply chain solutions that promote strong sustainability commitments



Taking the First Steps Towards Full-Chain Seafood Traceability: A Preliminary Guide for Industry, December 2017 (PDF)