The nature of transaction in the seafood industry leaves plenty of opportunity for data to be lost or changed. Most landings are recorded on paper; most companies lack the technical expertise or profit margins to adopt better data management systems.
Enable data portability throughout the supply chain
Structure data capture to be verifiable and auditable
Keep story attached to fish, truth + transparency
More efficiency + less waste = increased productivity and sustainability
Forming; seeking innovators and co-sponsors for pod initiatives
Aligning and growing technological innovations that tie story to fish, closing the door on illegal and mislabeled product.