The Fisheye

Catching Up With… Salty Girl Seafood

May 24, 2016
How adding data directly to packaging builds trust for an emerging storied seafood brand. After our Seattle co-design workshop, we caught in with participant Norah Eddy, co-founder of Salty Girl Seafood Company. Norah brought us up to speed on what's new for Salty Girl Seafood, and we chatted about the importance of traceability and storied fish.

From Co-Design to Pod: Insights and Anecdotes from the Future of Fish Co-Design Process, part 2

May 19, 2016
When we left off, our teams had just finished presenting ideas, building prototypes, and acting out a version of the world in which their ideas come to life. But it still felt hypothetical. The re-convening—as designed by our for-profit partner Flip Labs is when we nail down real, actionable next steps. It’s here that we begin to strategize about funding, and start the critical transition from “teams” to “Pods”. Let’s dive in.

Designing for Change: Insights and Anecdotes from the Future of Fish Co-Design Process, part 1

May 12, 2016
Supply chains are messy. They’re made up of a whole jumble of people and places, each with their own sets of priorities, motivations, and needs. And they’re always changing. From the outside, it can be difficult to decipher what’s going on. In a supply chain like seafood, that murkiness means it’s often impossible to follow a fish from ocean to plate. That’s why we don’t try to impact supply chains from the outside.
Sex in the Sea books

Introducing: Seafood Stories Volume 1: Sex in the Sea

February 19, 2016
How do oysters reproduce? Answers to this and other salty questions of the sea.

Sustainable Seafood Week National concludes with D.C. Industry Lab

October 29, 2015
What is Industry Lab? Why are context and the people in the room so important for the goals we aim to achieve? Well, we think “context”—the perfect, concise distillation of the challenge under discussion—is the foundation for lively and candid discussion.